Cookie Policy

At Behest AI ("we," "us," or "our"), we use cookies and similar tracking technologies to enhance your experience on our website, analyze site traffic, and understand where our visitors are coming from. This Cookie Policy explains what cookies are, how we use them, and how you can control your cookie preferences.

What Are Cookies?
Types of Cookies We Use
Detailed Cookie Information
How to Control Cookies
Third-Party Cookies
Updates to This Policy
Contact Us

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to the site owners.

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

Similar technologies include web beacons, pixels, and local storage, which we may also use for similar purposes.

2. Types of Cookies We Use

We categorize cookies into three main types based on their purpose and your ability to control them:

Strictly Necessary Cookies

These cookies are essential for our website to function properly. Without these cookies, certain features of our website would not work. They enable core functionality such as:

Security and authentication
Session management and user preferences
Load balancing and performance optimization
Cookie consent preferences (remembering your cookie choices)

Duration: Session cookies or up to 7 days
Can be disabled: No - these are required for the website to function

Analytics & Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information in aggregate. They allow us to:

Count visits and traffic sources to measure and improve website performance
Understand which pages are most and least popular
See how visitors move around the site
Identify and fix technical errors
Test different versions of pages to improve user experience

Duration: Up to 24 months
Can be disabled: Yes - you can opt out via our cookie preference center

Marketing & Targeting Cookies

These cookies are used to track visitors across websites to display relevant advertisements and measure campaign effectiveness. They help us:

Deliver personalized advertising based on your interests
Limit the number of times you see an advertisement
Measure the effectiveness of marketing campaigns
Build a profile of your interests for future relevant content
Enable retargeting and remarketing activities

Duration: Up to 12 months
Can be disabled: Yes - you can opt out via our cookie preference center

3. Detailed Cookie Information

Below is a detailed list of specific cookies we may use:

Cookie Name	Purpose	Type	Duration
`behest_cookie_consent`	Stores your cookie consent preferences	Necessary	13 months
`session_id`	Maintains your session state	Necessary	Session
`_ga`	Google Analytics - distinguishes users	Analytics	2 years
`_gid`	Google Analytics - distinguishes users	Analytics	24 hours
`_gat`	Google Analytics - throttle request rate	Analytics	1 minute
`_fbp`	Meta (Facebook) Pixel - ad targeting and conversion measurement; also referenced by the Meta Conversions API	Marketing	3 months
`_fbc`	Meta (Facebook) - stores the ad click identifier for conversion attribution	Marketing	3 months
`__oppref`	OpenAI Ads - stores the ChatGPT ad click identifier for conversion attribution (set only after you accept marketing cookies)	Marketing	30 days
`ph_*_posthog`	PostHog product analytics - recognizes returning visitors and sessions (set only after you accept analytics cookies)	Analytics	12 months
`_GRECAPTCHA`	Google reCAPTCHA - distinguishes humans from bots to protect our forms from spam and abuse	Necessary	6 months
Calendly cookies	Set by Calendly when the demo-booking calendar loads, to run the scheduling widget (loads only after you accept marketing cookies)	Marketing	Session / varies

4. How to Control Cookies

You have several options to manage or disable cookies:

Our Cookie Preference Center

You can manage your cookie preferences at any time by clicking the button below. This will allow you to enable or disable Analytics and Marketing cookies while keeping Necessary cookies active.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

View what cookies are stored and delete them individually or all at once
Block third-party cookies
Block cookies from specific sites
Block all cookies from being set
Delete all cookies when you close your browser

Please note that if you block all cookies, some parts of our website may not function properly.

Third-Party Opt-Out Tools

You can also opt out of certain cookies using these industry tools:

Do Not Track (DNT) & Global Privacy Control (GPC)

We honor Do-Not-Track signals and Global Privacy Control signals. When enabled in your browser, we will respect these preferences and not set optional tracking cookies.

5. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and you should check the third-party websites for more information about how they use cookies.

Third-party services we may use include:

Google Analytics: Web analytics service (Privacy Policy)
Google reCAPTCHA: Anti-spam and bot protection (Privacy Policy)
Meta (Facebook) Pixel & Conversions API: Advertising delivery and conversion measurement; the Conversions API shares hashed (pseudonymized) data server-side (Privacy Policy)
OpenAI Ads Pixel: Conversion measurement for ads shown in ChatGPT (sets the __oppref cookie; loads only after you accept marketing cookies) (Privacy Policy)
PostHog: Product and website analytics (Privacy Policy)
Calendly: Demo and meeting scheduling widget (Privacy Policy)

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy.

If we make material changes to how we use cookies, we will notify you by displaying a prominent notice on our website or by requiring you to provide new consent through our cookie banner.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Behest AI

Email: info@behest.ai

Address: Delaware, United States

Note on Consent: We set Analytics and Marketing cookies only after you opt in through our cookie banner or preference center — they are off by default. Strictly Necessary cookies are always active because the site cannot function without them. You can change or withdraw your consent at any time via “Manage Cookie Preferences” above or by clearing your browser cookies.